SOCIAL MEDIA

MANAGERS

59 550 666

Record number of Twitter followers for Cristiano Ronaldo.

54 Tests it took for Wallabies prop Sekope Kepu to score his first try.

Engaging

Fans Online

Social Media has provided a highly accessible platform for fans to communicate directly with their individual heroes and teams.   With the decline of traditional media as a source for fans to consume information, online media has become an important tool in delivering news, data and key messages directly.

06

total Bells Beach Final appearances by Mick Fanning, a competition record.

The Power

of Data

The Breakdown recognises the power of data in social media and it’s ability to deliver engaging messages that provoke an emotive response. The Breakdown can help you harness this potential and deliver content to your audience that can improve your visibility on-line.

SERVICES FOR

SOCIAL MEDIA MANAGERS

Content

Creation

The Breakdown can research the most interesting and engaging stats for your design team to build a social media strategy around.

Strategy

Review

The Breakdown can review your current output and collaborate with social media teams on strategies to maximise fan engagement.

Strategy

Planning

The Breakdown can collaborate with marketing and design teams to map out a statistical output plan for the four stages of sports coverage; pre-event, in-game, post-match, and in between competition to maintain a high level of interaction with the code.

CONTACT

US

    RECENT

    PROJECTS

    Performance Analysis

    The distribution of research and analysis for radio commentators ahead of Wallabies Test matches.

    Commentators

    The distribution of research and analysis for commentators ahead of major professional surfing events.

    From day one Kate impressed me with her general sports knowledge and passion for the job. She is a great Rugby statistician, and I have no doubt she could adapt to any other sport.

    Foxsports AustraliaGreg Clark, Commentator

    Stats and graphics can make a good sports story in print or on air really hum. That’s not the bland everyday variety but a specific stat, a well-researched zinger that can illuminate. Kate gets the picture quickly and delivers quickly which is what every time-stressed sport journo...me…wants.

    The Courier MailJim Tucker, Rugby Writer