total Grand Slam singles titles won by Serena Williams

12 Alec Burks was the 12th pick in the 2011 NBA Draft.


Your Athlete

Data is a powerful tool in marketing your athlete or event. Aligning an individual’s career success or the significance of a match or tournaments to an image is a dynamic way to promote your brand across multiple platforms. The Breakdown can provide statistical content that can be used in your marketing strategies to maximise brand value.


the record number of Roxy Pro Gold Coast titles won by Steph Gilmore.



Choosing the right stat is critical in delivering the narrative you want to tell. The Breakdown can identify and research the key information that can help you communicate your message clearly and effectively. It’s all about unearthing the most engaging story within the data.



Data Research

& Analysis

The Breakdown can provide unique statistical research and analysis tailored to your marketing strategy for an athlete or team. Indentifying key stats that send the right message is the foundation for creating an image you want to deliver.


The Breakdown can collaborate with marketing teams on new ways of displaying and presenting statistical data across their sponsorship strategies. As organisations continue to come up with new ways of promoting their brand on media platforms, The Breakdown can complement these ideas with distinctive ways of displaying data.


The Breakdown can ensure that the statistical information being used in the marketing and branding of an athlete or team accurately reflects agenda of the organisation. Stats can be tailored to suit the different ways in which the brand or sponsor wants to deliver their message.





    Performance Analysis

    The distribution of research and analysis for radio commentators ahead of Wallabies Test matches.


    The distribution of research and analysis for commentators ahead of major professional surfing events.

    From day one Kate impressed me with her general sports knowledge and passion for the job. She is a great Rugby statistician, and I have no doubt she could adapt to any other sport.

    Foxsports AustraliaGreg Clark, Commentator

    Stats and graphics can make a good sports story in print or on air really hum. That’s not the bland everyday variety but a specific stat, a well-researched zinger that can illuminate. Kate gets the picture quickly and delivers quickly which is what every time-stressed sport…wants.

    The Courier MailJim Tucker, Rugby Writer